A consistent amount of people were avoiding the paywall, said Suzi Watford, Dow Jones chief marketing officer.
The Journal recently touted a 110,000 increase in subscribers in the last three months of 2016.1 million compared to the previous quarter, which a spokesperson called its biggest quarter-on-quarter increase in history.
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The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones products.Please note: App subscriptions do not include access to subscription-only content on our website.His client list includes companies such as Microsoft, GE, American Express, Google, Toshiba, Procter Gamble, Honda, ExxonMobil, and IBM.He is the author of six books, including The New York Times and Wall Street Journal best seller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.For more information, please visit.We had a paywall thats 20 years old and hadnt really been changed, Watford said.The Journal is a rarity in publishing in that it gets more money from readers than advertising, so its protective of its paywall, which includes being discriminating when it comes to distributing its articles outside its own platforms.Download a preview of a research report paper voucher docomo available exclusively to Digiday members highlighting the biggest challenges for agency executives.